For over a decade, our work for Children’s Hospital Los Angeles helped triple top-of-mind awareness.
For nearly a century, CHLA was one of L.A.’s best kept secrets. We helped change that and increase market share against its sexier, but less qualified pediatric-care rivals, Cedars-Sinai and UCLA. Our campaigns helped educate Angelenos that children’s medicine is its own medical specialty and that only CHLA had the skill and training to heal sick kids and reassure anxious parents.
Live L.A., Give L.A.
Unlike St. Jude’s, Children’s Hospital Los Angeles had never used paid media to drive donations during the holiday season. That all changed with the advent of our Live L.A., Give L.A. campaign. We tapped into L.A. star power to raise awareness and funds for L.A.’s best children’s hospital.
